Rationale

Playful meets professional. The Choo Choo brand is fun and trendy while still looking sleek and professional. The hand drawn typography is reminiscent of wavy smoke trails. The 2 ‘Choos’ are underlined by 2 hand drawn lines which symbolise  train tracks. A script font was used to create motion and excitement. In the circular logo you will notice there are no lines as it represents a ‘wheel in motion’ on its own and gives a nice splash of colour.

The initial idea was simplified a lot to be able to give it a really professional and timeless look.