People and Culture Specialists
Choo Choo 's main goal is to improve workplace culture and moral.
Playful meets professional. The Choo Choo brand is fun and trendy while still looking sleek and professional. The hand drawn typography is reminiscent of wavy smoke trails. The 2 ‘Choos’ are underlined by 2 hand drawn lines which symbolise train tracks. A script font was used to create motion and excitement. In the circular logo you will notice there are no lines as it represents a ‘wheel in motion’ on its own and gives a nice splash of colour.
The initial idea was simplified a lot to be able to give it a really professional and timeless look.